Web fonts market share in the UK

Font services and icon fonts.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	Google Fonts	36%	26%	31%	40%	37%	37%	45%
2	Font Awesome	21%	16%	17%	28%	30%	18%	29%
3	Adobe Fonts	7.6%	3.6%	3.7%	2.1%	1.2%	4.7%	1.1%
4	Bunny Fonts	0.3%	0.2%	0.7%	0.5%	0.1%	<0.1%	0.2%
5	TypeSquare	0%	<0.1%	0%	0%	0%	0.9%	0%
6	FONTPLUS	0%	<0.1%	0%	0%	0%	0.8%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Google Fonts	22%	23%	36%
2	Font Awesome	8.3%	13%	21%
3	Adobe Fonts	8.3%	9.3%	7.6%
4	Bunny Fonts	0%	0.3%	0.3%
	Sites measured	60	886	11,322

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Web fonts	50%	54%	+3.3
1	Google Fonts	36%	41%	+5
2	Font Awesome	21%	25%	+3.7
3	Adobe Fonts	7.6%	6.5%	−1
4	Bunny Fonts	0.3%	0.6%	+0.3
	Sites measured	11,322	20,305

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology