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11,909 sitesUnited Kingdom

Web technologies used in the UK

Which CMS, analytics, ad pixels, CDNs and frameworks UK websites use in 2026 — measured on 11,909 sites by our own crawler.

34%
CMS
4,104 / 11,909
42%
Web analytics
4,956 / 11,909
64%
CDN
7,648 / 11,909
19%
E-commerce platform
2,298 / 11,909
CMS34% Content management systems behind the site.
  1. WordPress23%
  2. Yoast SEO13%
  3. Drupal4.7%
  4. Rank Math2.4%
  5. Jetpack1.8%
 E-commerce platforms19% Shop engines and hosted commerce platforms.
  1. Shopify8.7%
  2. WooCommerce5.4%
  3. Adobe Commerce (Magento)3.4%
  4. PrestaShop0.4%
  5. Salesforce Commerce Cloud0.4%
 Website builders18% Hosted drag-and-drop builders and page builders.
  1. Gutenberg blocks12%
  2. Elementor4.1%
  3. WPBakery1.7%
  4. Divi0.9%
  5. Webflow0.6%
 Web frameworks18% JavaScript and server-side frameworks.
  1. ASP.NET7.1%
  2. React6.8%
  3. Next.js5%
  4. Vue.js1.7%
  5. Nuxt1%
 Static site generators1% Generators that build HTML ahead of time.
  1. Astro0.7%
  2. Gatsby0.3%
  3. Hugo<0.1%
  4. Eleventy<0.1%
 CSS frameworks43% Utility and component CSS libraries.
  1. Bootstrap33%
  2. Tailwind CSS11%
  3. Foundation1%
  4. MUI0.4%
  5. UIkit0.3%
 JavaScript libraries56% Libraries loaded on the homepage.
  1. jQuery42%
  2. core-js17%
  3. jQuery Migrate16%
  4. Swiper12%
  5. Slick6.7%
 Analytics42% Web analytics and measurement.
  1. Google Analytics 418%
  2. Cloudflare Web Analytics14%
  3. Universal Analytics (legacy)12%
  4. Matomo1.7%
  5. Comscore1.2%
 Session replay & heatmaps10% Recording visitor sessions, clicks and scrolls.
  1. Microsoft Clarity6.1%
  2. Hotjar3.4%
  3. Contentsquare0.5%
  4. Crazy Egg0.4%
  5. Mouseflow0.3%
 Tag managers45% Containers that load other tags.
  1. Google Tag Manager43%
  2. Adobe Experience Platform Tags2.6%
  3. Tealium iQ0.6%
  4. Ensighten<0.1%
 Customer data platforms0.2% Collecting and routing first-party customer data.
  1. Segment0.1%
  2. RudderStack<0.1%
  3. Tealium AudienceStream<0.1%
  4. Treasure Data<0.1%
 Advertising & pixels26% Ad networks, retargeting and conversion pixels.
  1. Google Ads (conversion)11%
  2. Meta Pixel7.2%
  3. Google Marketing Platform (DV360/CM360)4.9%
  4. Google AdSense4%
  5. Google Publisher Tag (Ad Manager)3.7%
 Affiliate networks2.9% Affiliate and partner tracking.
  1. Awin1.7%
  2. Rakuten Advertising0.4%
  3. Skimlinks0.3%
  4. Partnerize0.2%
  5. impact.com0.2%
 Cookie consent (CMP)27% Cookie banners and consent management.
  1. OneTrust5.5%
  2. Cookiebot (Usercentrics)4.6%
  3. CookieYes4.5%
  4. IAB TCF v2 API4.3%
  5. Civic Cookie Control2.7%
 Live chat & support9.2% Chat widgets, help desks and chatbots.
  1. WhatsApp click-to-chat3.4%
  2. tawk.to1.5%
  3. Zendesk1.3%
  4. Gorgias1%
  5. LiveChat0.7%
 Marketing automation & CRM2.3% Forms, lead tracking and automation.
  1. HubSpot1%
  2. Salesforce Account Engagement (Pardot)0.3%
  3. Salesforce Marketing Cloud0.2%
  4. SAP Emarsys0.2%
  5. Jotform0.2%
 Email marketing12% Newsletter sign-ups and email platforms.
  1. Klaviyo7%
  2. Mailchimp4.4%
  3. Omnisend0.7%
  4. Brevo (Sendinblue)0.4%
  5. OptinMonster0.3%
 A/B testing3.7% Experiments and feature flags.
  1. VWO1.5%
  2. Convert0.8%
  3. AB Tasty0.6%
  4. Optimizely0.5%
  5. Google Optimize (retired)0.3%
 Personalization0.8% Recommendations and on-site personalization.
  1. Nosto0.4%
  2. Bloomreach0.4%
  3. Insider<0.1%
  4. Algonomy (Richrelevance)<0.1%
  5. Dynamic Yield<0.1%
 CDN64% Content delivery networks in front of the site.
  1. Cloudflare45%
  2. jsDelivr12%
  3. cdnjs11%
  4. Amazon CloudFront5.1%
  5. Azure Front Door / CDN3%
 Web servers39% Server software announced in response headers.
  1. nginx13%
  2. Apache HTTP Server13%
  3. Varnish5.3%
  4. LiteSpeed4.8%
  5. Microsoft IIS2.8%
 Hosting platforms10% PaaS and managed hosting recognizable by headers.
  1. Azure App Service1.9%
  2. WP Engine1.5%
  3. Vercel1.2%
  4. Upsun (Platform.sh)1.1%
  5. Hostinger0.9%
 Security & bot protection19% WAFs and bot managers.
  1. Cloudflare Bot Management15%
  2. Akamai Bot Manager1.5%
  3. Imperva (Incapsula)0.7%
  4. Wordfence0.6%
  5. Sucuri WAF0.4%
 CAPTCHA20% Challenges on forms and pages.
  1. Google reCAPTCHA19%
  2. hCaptcha8.4%
  3. Cloudflare Turnstile1.3%
  4. Friendly Captcha0.1%
 Web fonts48% Font services and icon fonts.
  1. Google Fonts34%
  2. Font Awesome21%
  3. Adobe Fonts7.5%
  4. Bunny Fonts0.4%
 Payments11% Checkout and payment widgets.
  1. Shop Pay7%
  2. PayPal1.9%
  3. Stripe1.6%
  4. Klarna0.8%
  5. Apple Pay JS0.5%
 Video9.3% Embedded video players.
  1. YouTube embed5.7%
  2. Vimeo3.2%
  3. Wistia0.4%
  4. JW Player0.3%
  5. Brightcove0.2%
 Maps3.5% Embedded maps.
  1. Google Maps2.8%
  2. Leaflet0.5%
  3. Mapbox0.3%
  4. OpenLayers<0.1%
 Reviews16% Review widgets and trust badges.
  1. Trustpilot8.8%
  2. Judge.me3.2%
  3. REVIEWS.io2.3%
  4. Yotpo1.2%
  5. Feefo1.2%
 Site search1.8% Hosted search and autocomplete.
  1. Algolia0.7%
  2. Doofinder0.7%
  3. Klevu0.4%
  4. Searchspring<0.1%
  5. Coveo<0.1%
 Monitoring & RUM5.9% Error tracking and real-user monitoring.
  1. New Relic3.5%
  2. Sentry1%
  3. Bugsnag0.5%
  4. Datadog RUM0.4%
  5. SpeedCurve LUX0.3%
 Accessibility overlays2.4% Accessibility widgets and overlays.
  1. ReciteMe1.2%
  2. UserWay0.8%
  3. accessiBe0.3%
  4. EqualWeb0.1%
  5. AudioEye<0.1%
 Translation2.3% Website translation and multilingual plugins.
  1. Google Translate widget1.1%
  2. WPML0.6%
  3. GTranslate0.5%
  4. Weglot0.1%
 Web push0.6% Browser push notifications.
  1. OneSignal0.5%
  2. PushEngage<0.1%
  3. Webpushr<0.1%
  4. Aimtell<0.1%
  5. Pushwoosh<0.1%
 Social & widgets6.5% Share buttons, embeds and comment widgets.
  1. X (Twitter) embed2.5%
  2. Facebook SDK1.5%
  3. AddToAny0.8%
  4. ShareThis0.8%
  5. AddThis0.6%
 Programming languages15% Server-side languages that reveal themselves.
  1. PHP14%
  2. Java1%
 Booking0.2% Scheduling and booking widgets.
  1. Calendly0.2%

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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