Customer data platforms market share in the UK

Collecting and routing first-party customer data.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	Segment	0.1%	0.5%	<0.1%	<0.1%	<0.1%	<0.1%	0.1%
2	RudderStack	<0.1%	0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
3	Tealium AudienceStream	<0.1%	<0.1%	0%	0%	0%	0%	0%
4	Treasure Data	<0.1%	<0.1%	<0.1%	0%	0%	0.3%	0%
5	b→dash	0%	0%	0%	0%	0%	<0.1%	0%
6	mParticle	0%	<0.1%	0%	0%	0%	0%	0%

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Customer data platforms	0.2%	<0.1%	−0.2
1	RudderStack	<0.1%	<0.1%	0
2	Segment	0.1%	<0.1%	−0.1
	Sites measured	11,909	21,114

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology