Security & bot protection market share in the UK

WAFs and bot managers.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	Cloudflare Bot Management	15%	14%	9.4%	9.4%	7.8%	2.3%	11%
2	Akamai Bot Manager	1.5%	2.8%	1.4%	1.4%	2.1%	1.3%	1.4%
3	Imperva (Incapsula)	0.7%	0.9%	0.1%	0.7%	1.8%	1.1%	1.1%
4	Wordfence	0.6%	0.2%	0.4%	0.5%	0.6%	<0.1%	0.5%
5	Sucuri WAF	0.4%	0.2%	<0.1%	0.5%	0.3%	<0.1%	0.2%
6	Kasada	0.3%	0.2%	1%	0.3%	0.5%	<0.1%	0.4%
7	AWS WAF Bot Control	0.2%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
8	DataDome	<0.1%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
9	HUMAN (PerimeterX)	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
10	F5 Distributed Cloud Bot Defense (Shape)	0%	<0.1%	<0.1%	<0.1%	0.1%	0%	0.2%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Cloudflare Bot Management	12%	16%	15%
2	Akamai Bot Manager	9.1%	4.7%	1.5%
3	DataDome	3%	0.3%	<0.1%
4	Imperva (Incapsula)	0%	1.4%	0.7%
5	Wordfence	0%	0.2%	0.6%
6	Sucuri WAF	0%	0.3%	0.4%
7	Kasada	0%	0.2%	0.3%
8	AWS WAF Bot Control	0%	0.6%	0.2%
9	HUMAN (PerimeterX)	0%	0.2%	<0.1%
	Sites measured	66	931	11,909

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Security & bot protection	19%	19%	+0.1
1	Cloudflare Bot Management	15%	17%	+2
2	Wordfence	0.6%	0.9%	+0.3
3	Kasada	0.3%	0.3%	0
4	Sucuri WAF	0.4%	0.2%	−0.2
5	Imperva (Incapsula)	0.7%	0.1%	−0.6
6	Akamai Bot Manager	1.5%	<0.1%	−1.5
7	AWS WAF Bot Control	0.2%	<0.1%	−0.1
8	DataDome	<0.1%	0%	−0.1
9	HUMAN (PerimeterX)	<0.1%	0%	0
	Sites measured	11,909	21,114

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology