Reviews market share in the UK

Review widgets and trust badges.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	Trustpilot	7.6%	1%	2.6%	4.9%	3.5%	<0.1%	<0.1%
2	Judge.me	2.2%	0.6%	0.5%	0.7%	1%	0.6%	0.9%
3	REVIEWS.io	1.9%	<0.1%	<0.1%	<0.1%	<0.1%	0%	0%
4	Feefo	1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	0%
5	Yotpo	0.8%	0.2%	0.1%	0.2%	0.3%	0.2%	0.1%
6	Google Customer Reviews	0.7%	<0.1%	<0.1%	0.2%	0.3%	<0.1%	0.5%
7	Bazaarvoice	0.4%	0.3%	0.2%	0.2%	0.4%	<0.1%	<0.1%
8	Trusted Shops	0.1%	0.1%	1.1%	0.7%	1.1%	0%	0%
9	Okendo	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
10	Stamped	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
11	eKomi	<0.1%	<0.1%	0.1%	0.2%	0.5%	0%	<0.1%
12	Kiyoh	<0.1%	<0.1%	2.8%	<0.1%	<0.1%	0%	0%
13	The Feedback Company	0%	<0.1%	1.6%	0%	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Trustpilot	0%	5%	7.6%
2	Judge.me	0%	0.7%	2.2%
3	REVIEWS.io	0%	0.7%	1.9%
4	Feefo	0%	0.6%	1%
5	Yotpo	0%	0.7%	0.8%
6	Google Customer Reviews	0%	0.2%	0.7%
7	Bazaarvoice	0%	0.5%	0.4%
8	Trusted Shops	0%	0%	0.1%
9	Okendo	0%	0%	0.1%
10	Stamped	0%	0%	<0.1%
11	eKomi	0%	0%	<0.1%
	Sites measured	60	886	11,322

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Reviews	13%	4%	−8.9
1	Judge.me	2.2%	2%	−0.1
2	Trustpilot	7.6%	1.4%	−6.2
3	REVIEWS.io	1.9%	0.3%	−1.7
4	Feefo	1%	0.2%	−0.8
5	Google Customer Reviews	0.7%	0.1%	−0.6
6	Yotpo	0.8%	<0.1%	−0.7
7	Stamped	<0.1%	<0.1%	0
8	Bazaarvoice	0.4%	<0.1%	−0.3
9	Okendo	0.1%	<0.1%	−0.1
10	eKomi	<0.1%	<0.1%	0
11	Trusted Shops	0.1%	<0.1%	−0.1
	Sites measured	11,322	20,305

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology