Social & widgets market share in the UK

Share buttons, embeds and comment widgets.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	Facebook SDK	1.4%	2%	0.9%	3.7%	2.3%	6.2%	3.4%
2	X (Twitter) embed	1.1%	1.1%	0.5%	1.4%	1.5%	6.2%	1.3%
3	AddToAny	0.8%	0.9%	0.6%	1.4%	2.3%	0.9%	1.4%
4	ShareThis	0.7%	0.5%	0.2%	0.6%	0.4%	<0.1%	0.7%
5	AddThis	0.6%	0.3%	0.2%	0.5%	0.4%	<0.1%	0.4%
6	Elfsight widgets	0.3%	0.1%	0.3%	0.4%	0.3%	<0.1%	0.3%
7	Instagram embed	0.3%	0.6%	0.4%	0.9%	0.5%	0.8%	0.8%
8	Disqus	0.1%	0.2%	<0.1%	0.2%	0.1%	<0.1%	0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	X (Twitter) embed	1.7%	1.4%	1.1%
2	Facebook SDK	0%	1.6%	1.4%
3	AddToAny	0%	1%	0.8%
4	ShareThis	0%	0.5%	0.7%
5	AddThis	0%	0.2%	0.6%
6	Elfsight widgets	0%	0.1%	0.3%
7	Instagram embed	0%	0.6%	0.3%
8	Disqus	0%	0.2%	0.1%
	Sites measured	60	886	11,322

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Social & widgets	4.9%	3.8%	−1.1
1	Facebook SDK	1.4%	1.3%	−0.1
2	Elfsight widgets	0.3%	1.2%	+0.9
3	X (Twitter) embed	1.1%	0.6%	−0.5
4	AddThis	0.6%	0.4%	−0.2
5	AddToAny	0.8%	0.3%	−0.6
6	ShareThis	0.7%	0.3%	−0.5
7	Instagram embed	0.3%	0.1%	−0.2
8	Disqus	0.1%	<0.1%	−0.1
	Sites measured	11,322	20,305

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology