Social & widgets market share in the UK

Share buttons, embeds and comment widgets.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	X (Twitter) embed	2.5%	1.2%	0.6%	1.4%	1.5%	6%	1.3%
2	Facebook SDK	1.5%	2.1%	1.3%	3.9%	2.3%	5.9%	3.5%
3	AddToAny	0.8%	0.9%	0.5%	1.4%	2.2%	0.8%	1.4%
4	ShareThis	0.8%	0.5%	0.1%	0.6%	0.3%	<0.1%	0.6%
5	AddThis	0.6%	0.3%	0.3%	0.5%	0.6%	<0.1%	0.4%
6	Elfsight widgets	0.4%	0.1%	0.4%	0.5%	0.4%	<0.1%	0.4%
7	Instagram embed	0.3%	0.6%	0.5%	0.8%	0.5%	0.7%	0.8%
8	Disqus	0.1%	0.2%	<0.1%	0.2%	0.1%	<0.1%	0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Facebook SDK	3%	1.5%	1.5%
2	X (Twitter) embed	1.5%	3.5%	2.5%
3	AddToAny	0%	1%	0.8%
4	ShareThis	0%	0.5%	0.8%
5	AddThis	0%	0.2%	0.6%
6	Elfsight widgets	0%	0%	0.4%
7	Instagram embed	0%	0.4%	0.3%
8	Disqus	0%	0.2%	0.1%
	Sites measured	66	931	11,909

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Social & widgets	6.5%	3.7%	−2.8
1	Facebook SDK	1.5%	1.2%	−0.2
2	Elfsight widgets	0.4%	1.1%	+0.7
3	X (Twitter) embed	2.5%	0.6%	−1.9
4	AddThis	0.6%	0.4%	−0.2
5	AddToAny	0.8%	0.3%	−0.5
6	ShareThis	0.8%	0.2%	−0.5
7	Instagram embed	0.3%	0.1%	−0.1
8	Disqus	0.1%	<0.1%	−0.1
	Sites measured	11,909	21,114

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology