Translation market share in the UK

Website translation and multilingual plugins.

#	Technology	United Kingdom	Global	Netherlands	Italy	Spain	Japan	Latin America
1	Google Translate widget	1.2%	0.6%	0.8%	0.4%	0.6%	1.2%	1.2%
2	WPML	0.5%	1.3%	2%	4.2%	3.7%	0.4%	1%
3	GTranslate	0.4%	0.3%	0.2%	0.4%	0.4%	0.5%	0.5%
4	Weglot	<0.1%	0.3%	0.3%	<0.1%	0.2%	<0.1%	<0.1%
5	Polylang	<0.1%	<0.1%	<0.1%	0.2%	0.2%	0%	0.1%
6	WOVN.io	0%	<0.1%	0%	0%	0%	1.3%	0%
7	Localize	0%	<0.1%	<0.1%	0%	0%	<0.1%	0%
8	ConveyThis	0%	<0.1%	0%	0%	0%	<0.1%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Google Translate widget	0%	0.6%	1.2%
2	WPML	0%	0%	0.5%
3	GTranslate	0%	0.3%	0.4%
4	Weglot	0%	0%	<0.1%
	Sites measured	60	886	11,322

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Translation	2.1%	2.3%	+0.2
1	Google Translate widget	1.2%	1.3%	+0.1
2	WPML	0.5%	0.9%	+0.3
3	GTranslate	0.4%	0.1%	−0.3
4	Weglot	<0.1%	<0.1%	0
5	Polylang	<0.1%	<0.1%	0
	Sites measured	11,322	20,305

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology