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8.5% of sites25 technologies

Live chat & support market share in the UK

Chat widgets, help desks and chatbots.

#TechnologyUnited KingdomGlobalNetherlandsItalySpainJapanLatin America
1WhatsApp click-to-chat 3.5%3.5%6.9%11%11%0.1%34%
2tawk.to 1.3%0.4%0.5%0.7%0.5%<0.1%0.7%
3Zendesk 1.2%0.5%0.9%1%1.4%0.1%0.8%
4LiveChat 0.8%0.5%0.2%0.2%0.1%<0.1%0.1%
5Gorgias 0.6%<0.1%0.1%<0.1%0.1%<0.1%<0.1%
6Intercom 0.4%0.7%0.2%<0.1%0.7%<0.1%0.1%
7Tidio 0.4%<0.1%<0.1%0.2%0.1%<0.1%0.1%
8Freshworks (Freshchat / Freshdesk) 0.3%0.1%0.1%<0.1%0.2%<0.1%<0.1%
9Crisp 0.2%0.2%0.1%0.2%0.2%0%<0.1%
10Help Scout Beacon 0.1%<0.1%<0.1%<0.1%0%<0.1%<0.1%
11Olark 0.1%<0.1%<0.1%<0.1%0%0%<0.1%
12Smartsupp <0.1%<0.1%0.1%0.5%0.4%0%0.1%
13Zoho SalesIQ <0.1%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
14Jivo <0.1%0.1%<0.1%<0.1%0.2%<0.1%0.3%
15Voiceflow <0.1%<0.1%0%<0.1%0%0%<0.1%
16HubSpot Chat <0.1%<0.1%<0.1%0%0%0%<0.1%
17Chatra <0.1%<0.1%0%<0.1%<0.1%0%<0.1%
18Drift <0.1%<0.1%0%0%0%0%<0.1%
19Ada <0.1%<0.1%0%<0.1%0%<0.1%<0.1%
20Userlike <0.1%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
21Trengo <0.1%<0.1%0.6%0%<0.1%0%0%
22ChatPlus 0%<0.1%0%0%0%0.8%0%
23Kakao Channel 0%<0.1%0%0%0%<0.1%0%
24Botpress 0%<0.1%0%<0.1%<0.1%0%<0.1%
25Kommunicate 0%<0.1%<0.1%<0.1%0%0%0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 10KTop 100KTop 1M
1tawk.to 1.7%0.7%1.3%
2Zendesk 1.7%1%1.2%
3WhatsApp click-to-chat 0%2.1%3.5%
4LiveChat 0%0.1%0.8%
5Gorgias 0%0.1%0.6%
6Intercom 0%0.5%0.4%
7Tidio 0%0.2%0.4%
8Freshworks (Freshchat / Freshdesk) 0%0.1%0.3%
9Crisp 0%0%0.2%
10Help Scout Beacon 0%0.1%0.1%
11Olark 0%0%0.1%
12Smartsupp 0%0%<0.1%
13Zoho SalesIQ 0%0.1%<0.1%
14Jivo 0%0%<0.1%
15Voiceflow 0%0%<0.1%
16HubSpot Chat 0%0%<0.1%
17Chatra 0%0%<0.1%
Sites measured6088611,322

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#TechnologyPopular sitesLocal businessDifference, pp
Any Live chat & support8.5%9.2%+0.7
1WhatsApp click-to-chat 3.5%7.7%+4.3
2tawk.to 1.3%0.7%−0.6
3Tidio 0.4%0.3%−0.1
4Zendesk 1.2%0.2%−1
5LiveChat 0.8%0.1%−0.6
6Crisp 0.2%<0.1%−0.1
7Intercom 0.4%<0.1%−0.3
8Smartsupp <0.1%<0.1%0
9Jivo <0.1%<0.1%0
10Drift <0.1%<0.1%0
11Help Scout Beacon 0.1%<0.1%−0.1
12Gorgias 0.6%<0.1%−0.6
13Freshworks (Freshchat / Freshdesk) 0.3%<0.1%−0.3
14Olark 0.1%<0.1%−0.1
15Zoho SalesIQ <0.1%<0.1%−0.1
Sites measured11,32220,305

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology