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9.2% of sites25 technologies

Live chat & support market share in the UK

Chat widgets, help desks and chatbots.

#TechnologyUnited KingdomGlobalNetherlandsItalySpainJapanLatin America
1WhatsApp click-to-chat 3.4%3.5%7.9%11%12%0.2%34%
2tawk.to 1.5%0.4%0.6%0.8%0.5%<0.1%0.8%
3Zendesk 1.3%0.6%1%1.2%1.4%0.2%0.9%
4Gorgias 1%0.1%0.3%0.2%0.2%<0.1%0.1%
5LiveChat 0.7%0.3%0.2%0.2%0.1%0%0.1%
6Tidio 0.5%<0.1%0.1%0.3%0.1%<0.1%0.1%
7Intercom 0.4%0.7%0.2%<0.1%0.7%<0.1%0.2%
8Freshworks (Freshchat / Freshdesk) 0.3%0.1%<0.1%<0.1%0.2%<0.1%<0.1%
9Help Scout Beacon 0.2%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
10Crisp 0.2%0.2%0.2%0.2%0.2%0%<0.1%
11Olark 0.1%<0.1%<0.1%<0.1%0%0%<0.1%
12Zoho SalesIQ <0.1%<0.1%<0.1%<0.1%<0.1%<0.1%<0.1%
13Smartsupp <0.1%<0.1%0.1%0.5%0.4%0%0.1%
14Jivo <0.1%0.2%<0.1%<0.1%0.2%<0.1%0.4%
15Chatra <0.1%<0.1%<0.1%<0.1%<0.1%0%<0.1%
16HubSpot Chat <0.1%<0.1%0%0%0%0%<0.1%
17Drift <0.1%<0.1%0%0%0%0%<0.1%
18Userlike <0.1%<0.1%<0.1%<0.1%<0.1%0%<0.1%
19Trengo <0.1%<0.1%0.7%0%<0.1%0%0%
20Ada <0.1%<0.1%0%<0.1%0%<0.1%<0.1%
21Voiceflow <0.1%<0.1%0%<0.1%<0.1%0%<0.1%
22ChatPlus 0%<0.1%0%0%0%0.7%0%
23Kakao Channel 0%<0.1%0%0%0%<0.1%0%
24Botpress 0%<0.1%0%<0.1%<0.1%0%<0.1%
25Kommunicate 0%<0.1%<0.1%<0.1%0%0%0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#TechnologyTop 10KTop 100KTop 1M
1tawk.to 1.5%0.4%1.5%
2Zendesk 1.5%1%1.3%
3WhatsApp click-to-chat 0%2.7%3.4%
4Gorgias 0%0.2%1%
5LiveChat 0%0.2%0.7%
6Tidio 0%0.1%0.5%
7Intercom 0%0.4%0.4%
8Freshworks (Freshchat / Freshdesk) 0%0.2%0.3%
9Help Scout Beacon 0%0.1%0.2%
10Crisp 0%0.1%0.2%
11Olark 0%0%0.1%
12Zoho SalesIQ 0%0%<0.1%
13Smartsupp 0%0%<0.1%
14Jivo 0%0%<0.1%
15Chatra 0%0%<0.1%
16HubSpot Chat 0%0%<0.1%
17Drift 0%0.1%<0.1%
18Userlike 0%0%<0.1%
Sites measured6693111,909

Popular sites vs local business websites

Popular: sites of United Kingdom from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#TechnologyPopular sitesLocal businessDifference, pp
Any Live chat & support9.2%8.6%−0.6
1WhatsApp click-to-chat 3.4%7.1%+3.7
2tawk.to 1.5%0.7%−0.8
3Tidio 0.5%0.3%−0.2
4Zendesk 1.3%0.2%−1.1
5LiveChat 0.7%0.1%−0.6
6Crisp 0.2%<0.1%−0.1
7Gorgias 1%<0.1%−0.9
8Intercom 0.4%<0.1%−0.4
9Jivo <0.1%<0.1%0
10Smartsupp <0.1%<0.1%0
11Drift <0.1%<0.1%0
12Help Scout Beacon 0.2%<0.1%−0.1
13Olark 0.1%<0.1%−0.1
14Freshworks (Freshchat / Freshdesk) 0.3%<0.1%−0.3
15Zoho SalesIQ <0.1%<0.1%−0.1
Sites measured11,90921,114

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology