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11,322 sitesUnited Kingdom8 topics

Website statistics in the UK

How UK websites handle HTTPS, email security, robots.txt, AI crawlers, SEO and more in 2026 — measured on 11,322 sites.

Markets

Markets compared

The same checks on popular sites in seven markets.

MetricUnited KingdomGlobalNetherlandsItalySpainJapanLatin America
HTTPS homepage 99%99%99%99%99%99%99%
DMARC record 35%65%43%68%67%62%68%
Any SaaS verification in DNS 35%70%40%67%69%59%66%
Google Workspace 16%29%15%18%17%19%30%
Microsoft 365 34%19%38%19%23%13%22%
CMS 34%30%33%45%42%31%37%
E-commerce platform 15%4.8%14%18%21%6.7%18%
IPv6 (AAAA record) 72%36%74%34%31%7.5%32%