99%
HTTPS homepage
11,764 / 11,909
40%
DMARC record
10,686 / 26,596
6%
Blocks an AI crawler
1,558 / 26,147
42%
Web analytics
4,956 / 11,909
By market
| Metric | United Kingdom | Global | Netherlands | Italy | Spain | Japan | Latin America |
|---|---|---|---|---|---|---|---|
| HTTPS homepage | 99% | 98% | 99% | 99% | 99% | 99% | 99% |
| HTTP → HTTPS redirect | 88% | 85% | 91% | 85% | 88% | 65% | 82% |
| TLS 1.3 | 96% | 89% | 96% | 89% | 90% | 77% | 89% |
| HSTS | 54% | 53% | 54% | 40% | 50% | 33% | 44% |
| IPv6 (AAAA record) | 66% | 36% | 72% | 34% | 29% | 7.1% | 31% |
| DNSSEC | 2.2% | 8.7% | 27% | 2.5% | 5.8% | 4.1% | 7.8% |
| SPF record | 47% | 76% | 53% | 84% | 85% | 84% | 82% |
| DMARC record | 40% | 64% | 45% | 68% | 67% | 61% | 67% |
| DMARC enforced | 21% | 41% | 24% | 24% | 34% | 14% | 33% |
| robots.txt | 80% | 65% | 84% | 70% | 72% | 43% | 61% |
| sitemap.xml | 77% | 68% | 77% | 72% | 72% | 58% | 67% |
| Blocks an AI crawler | 6% | 10% | 6.4% | 11% | 11% | 3.9% | 7% |
| llms.txt | 17% | 15% | 14% | 14% | 14% | 7.4% | 18% |
| Open Graph | 45% | 50% | 42% | 46% | 46% | 57% | 48% |
| JSON-LD structured data | 56% | 46% | 56% | 56% | 57% | 30% | 47% |
| Web analytics | 42% | 43% | 32% | 45% | 42% | 40% | 44% |
| Tag manager | 45% | 40% | 46% | 40% | 46% | 56% | 45% |
| Ad pixels | 26% | 23% | 16% | 27% | 24% | 21% | 33% |
| Cookie consent banner | 27% | 19% | 21% | 37% | 30% | 3.2% | 8% |
| Session replay | 10% | 5.8% | 5.2% | 5.4% | 6.1% | 6% | 11% |
| Live chat | 9.2% | 6.3% | 11% | 14% | 15% | 1.2% | 36% |
| E-commerce platform | 19% | 5.5% | 18% | 21% | 24% | 7.9% | 19% |
| CDN | 64% | 58% | 47% | 50% | 49% | 47% | 59% |
| Bot protection / WAF | 19% | 18% | 12% | 13% | 13% | 4.9% | 15% |
| Sites with ≤ 5 issues | 11% | 12% | 19% | 5.4% | 7.6% | 1.8% | 7.3% |
Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology
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