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11,909 sitesUnited Kingdom

SaaS adoption in the UK from DNS records

Which SaaS companies verify their domains with: from DNS TXT records.

40%
Any SaaS verification in DNS
10,515 / 26,596
16%
Google Workspace
2,083 / 13,225
34%
Microsoft 365
4,439 / 13,225
40%
DMARC record
10,686 / 26,596

SaaS verified in DNS

  1. 1 Google Search Console 31% 8,269
  2. 2 Microsoft 365 18% 4,905
  3. 3 Meta Business (domain verification) 7.8% 2,070
  4. 4 Apple (domain verification) 6.9% 1,822
  5. 5 Klaviyo 3.9% 1,038
  6. 6 GlobalSign 3.7% 982
  7. 7 Atlassian Cloud 3.2% 852
  8. 8 Brevo 2.6% 682
  9. 9 Anthropic 2% 525
  10. 10 Adobe (Admin Console) 1.6% 438
  11. 11 Miro 1.2% 315
  12. 12 Amazon SES / AWS 1.1% 295
  13. 13 DocuSign 1.1% 292
  14. 14 Zoom 1% 279
  15. 15 OpenAI 0.9% 247
  16. 16 KnowBe4 0.7% 198
  17. 17 Stripe 0.7% 189
  18. 18 Have I Been Pwned 0.7% 185
  19. 19 Pinterest 0.7% 177
  20. 20 Jamf 0.6% 169
  21. 21 Ahrefs 0.6% 160
  22. 22 OneTrust 0.6% 157
  23. 23 Cisco Webex 0.6% 152
  24. 24 Canva 0.5% 129
  25. 25 TeamViewer 0.4% 106
  26. 26 Shopify 0.3% 86
  27. 27 Figma 0.3% 85
  28. 28 Smartsheet 0.3% 75
  29. 29 Slack 0.3% 75
  30. 30 Dropbox 0.3% 74

Share of 26,596 sites in the sample.

By market

MetricUnited KingdomGlobalNetherlandsItalySpainJapanLatin America
Any SaaS verification in DNS 40%69%42%66%69%59%65%
Google Workspace 16%29%14%18%17%18%29%
Microsoft 365 34%18%37%17%22%13%22%

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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