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11,322 sitesUnited Kingdom

SaaS adoption in the UK from DNS records

Which SaaS companies verify their domains with: from DNS TXT records.

35%
Any SaaS verification in DNS
10,277 / 29,316
16%
Google Workspace
1,989 / 12,447
34%
Microsoft 365
4,278 / 12,447
35%
DMARC record
10,367 / 29,316

SaaS verified in DNS

  1. 1 Google Search Console 28% 8,154
  2. 2 Microsoft 365 16% 4,724
  3. 3 Meta Business (domain verification) 6.9% 2,024
  4. 4 Apple (domain verification) 6.2% 1,813
  5. 5 Klaviyo 3.4% 995
  6. 6 GlobalSign 3.3% 967
  7. 7 Atlassian Cloud 2.9% 850
  8. 8 Brevo 2.3% 676
  9. 9 Anthropic 1.9% 564
  10. 10 Adobe (Admin Console) 1.5% 441
  11. 11 Miro 1.1% 313
  12. 12 DocuSign 1% 292
  13. 13 Amazon SES / AWS 1% 291
  14. 14 Zoom 0.9% 275
  15. 15 OpenAI 0.9% 256
  16. 16 KnowBe4 0.7% 194
  17. 17 Stripe 0.6% 188
  18. 18 Have I Been Pwned 0.6% 177
  19. 19 Pinterest 0.6% 171
  20. 20 Jamf 0.6% 167
  21. 21 OneTrust 0.5% 153
  22. 22 Ahrefs 0.5% 153
  23. 23 Cisco Webex 0.5% 149
  24. 24 Canva 0.5% 139
  25. 25 TeamViewer 0.4% 107
  26. 26 Figma 0.3% 90
  27. 27 Shopify 0.3% 84
  28. 28 Smartsheet 0.3% 77
  29. 29 Slack 0.3% 75
  30. 30 Dropbox 0.3% 75

Share of 29,316 sites in the sample.

By market

MetricUnited KingdomGlobalNetherlandsItalySpainJapanLatin America
Any SaaS verification in DNS 35%70%40%67%69%59%66%
Google Workspace 16%29%15%18%17%19%30%
Microsoft 365 34%19%38%19%23%13%22%

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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