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IAB TCF v2 API market share in the UK

IAB TCF v2 API runs on 4% of UK websites in our sample (451 of 11,322). Market share by country, top sites using it and technologies it is paired with.

4%
Share in United Kingdom
451 / 11,322
1
sites in Tranco top 1K
7 in top 10K
#312,301
median Tranco rank
Tranco
0.6%
Among local business websites
112 / 20,305
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. United Kingdom4%451
  2. Global4.7%3,185
  3. Netherlands1.5%128
  4. Italy6.6%480
  5. Spain6.3%268
  6. Japan0.3%38
  7. Latin America1.5%292

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels63%×13.4
  2. Google Publisher Tag (Ad Manager)Advertising & pixels57%×16.2
  3. SourcepointCookie consent (CMP)55%×24.1
  4. jQueryJavaScript libraries49%
  5. Magnite (Rubicon)Advertising & pixels42%×24
  6. Universal Analytics (legacy)Analytics39%×3.3
  7. jQuery MigrateJavaScript libraries37%×2.4
  8. Google Tag ManagerTag managers37%
  9. VarnishWeb servers36%×6.8
  10. OutbrainAdvertising & pixels32%×23.9

Top sites using IAB TCF v2 API All 451 sites

TrancoSiteAlso usesHosting
733dailymail.co.uk AkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)Google Fonts Akamai
3,214metro.co.uk Google Analytics 4Google FontsJetpacknginxGoogle reCAPTCHAWordPress 7.1.4 Automattic (WordPress.com)
4,176standard.co.uk CloudflareCloudflare Bot ManagementComscoreGoogle Tag ManagerSourcepoint Cloudflare
6,501huffingtonpost.co.uk Adobe FontsComscoreExpressGoogle FontsGoogle Tag Managernginx Fastly
7,252flashscore.co.uk Google AdSensecore-jsGoogle Tag ManagernginxOneTrust Artcompanycz Livesport S.r.o...
7,474metoffice.gov.uk Microsoft ClarityAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerjsDelivr Akamai
7,591timesonline.co.uk Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)New RelicOneTrustSourcepoint Amazon Web Services
10,641inews.co.uk Google Marketing Platform (DV360/CM360)JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon) Automattic (WordPress.com)
11,167liverpoolecho.co.uk Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerNext.jsInMobi Choice (Quantcast) Amazon Web Services
11,861foodnetwork.co.uk Google Tag ManagerOneTrustUpsun (Platform.sh)Prebid.jsSwiperTailwind CSS Fastly
13,755spectator.co.uk Adobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Automattic (WordPress.com)
14,612aol.co.uk Amazon CloudFrontComscoreDidomiEnvoyNext.jsReact Amazon Web Services
14,624belfasttelegraph.co.uk CloudflareCloudflare Bot ManagementDidomiGoogle Tag ManagerNext.jsReact Cloudflare
16,184oxfordmail.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
17,148lrb.co.uk BootstrapconsentmanagerMeta PixelSpeedCurve LUX Fastly
19,279anm.co.uk AkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)React Amazon Web Services
19,425funeral-notices.co.uk Font AwesomeGoogle Tag ManagerjQuery 3.7.1nginxOwl CarouselPHP Ntl Virgin Media Limited
19,474autocar.co.uk Amazon CloudFrontDrupal 7Google Tag ManagerjQuery 2.2jQuery UIjsDelivr Amazon Web Services
19,514autoexpress.co.uk Amazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle Fonts Amazon Web Services
21,574realtimetrains.co.uk Google Marketing Platform (DV360/CM360)Google Analytics 4Google Publisher Tag (Ad Manager)nginxInMobi Choice (Quantcast) Swlines Swlines Ltd
25,702yorkshirepost.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Google Cloud
28,532observer.co.uk Google Marketing Platform (DV360/CM360)Google Tag ManagerNext.jsReactSourcepointVercel Amazon Web Services
31,000edp24.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
31,252thenorthernecho.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
31,494idealhome.co.uk Alpine.jsComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Tag Manager Fastly

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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