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Tag managers

Google Tag Manager market share in the UK

Google Tag Manager runs on 42% of UK websites in our sample (4,735 of 11,322). Market share by country, top sites using it and technologies it is paired with.

42%
Share in United Kingdom
4,735 / 11,322
1
sites in Tranco top 1K
37 in top 10K
#415,896
median Tranco rank
Tranco
14%
Among local business websites
2,846 / 20,305
16
frequent companions
Cloudflare

By market

  1. United Kingdom42%4,735
  2. Global38%25,923
  3. Netherlands42%3,537
  4. Italy39%2,843
  5. Spain44%1,878
  6. Japan57%6,988
  7. Latin America44%8,596

Trend

Often used with

  1. CloudflareCDN49%
  2. jQueryJavaScript libraries47%
  3. BootstrapCSS frameworks40%
  4. Google FontsWeb fonts35%
  5. WordPressCMS27%
  6. Font AwesomeWeb fonts24%
  7. Cloudflare Bot ManagementSecurity & bot protection22%
  8. Google reCAPTCHACAPTCHA19%
  9. core-jsJavaScript libraries19%
  10. Yoast SEOCMS17%

Top sites using Google Tag Manager All 4,735 sites

TrancoSiteAlso usesHosting
740independent.co.uk ComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Prebid.jsTaboolaVarnish Fastly
1,041ox.ac.uk CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDrupal 11Upsun (Platform.sh)Tailwind CSS Amazon Web Services
1,231rightmove.co.uk ExpressGoogle Cloud CDN / GFEOneTrustVarnishVWO Fastly
1,496cam.ac.uk BootstrapDrupal 10Font AwesomeGoogle FontsNew Relicnginx Fastly
1,848featurespace.co.uk Adobe Experience ManagerCloudflareCloudflare Bot ManagementEnvoyNext.jsOptimizely Amazon Web Services
3,132ed.ac.uk BootstrapcdnjsDrupal 11jQuerynginxPantheon Janet Jisc Services Limited
3,173legislation.gov.uk Apache HTTP ServerAmazon CloudFrontjQuery 4.0.0 Amazon Web Services
4,110next.co.uk Akamai Bot ManagerAkamaiASP.NETcore-jsjQueryMUI Akamai
4,176standard.co.uk CloudflareCloudflare Bot ManagementComscoreSourcepointIAB TCF v2 API Cloudflare
4,350nationalarchives.gov.uk Adobe FontsAmazon CloudFrontFont AwesomeGoogle Fontsnginx Amazon Web Services
4,481vinted.co.uk CloudflareCloudflare Bot ManagementDataDomeEnvoyNext.jsOneTrust Cloudflare
4,956manchester.ac.uk Apache HTTP Server 2.4.68Microsoft ClarityAmazon CloudFrontGoogle FontsjQuery 3.6.0jQuery Migrate Amazon Web Services
5,036gla.ac.uk Adobe FontsApache HTTP ServerFont AwesomeGoogle Fonts Janet Jisc Services Limited
5,042ons.gov.uk CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsjQuery 3.7.1 Amazon Web Services
5,065just-eat.co.uk CloudflareCloudflare Bot ManagementGoogle MapsNext.jsReactSanity Cloudflare
5,157imperial.ac.uk cdnjsAmazon CloudFrontGSAPMicrosoft IIS 10.0OneTrust Janet Jisc Services Limited
5,626kcl.ac.uk ASP.NETBootstrapGoogle MapsjQuery 3.2.1OneTrustVarnish Janet Jisc Services Limited
5,643warwick.ac.uk Adobe FontsBootstrap Uow As University Of Warwick
5,955leeds.ac.uk Adobe FontsModernizrPHP Janet Jisc Services Limited
6,437tate.org.uk AB TastyDidomiGunicornGoogle reCAPTCHAVarnish Fastly
6,501huffingtonpost.co.uk Adobe FontsComscoreExpressGoogle FontsnginxOneTrust Fastly
7,014bl.uk Azure Front Door / CDNNext.jsReactSanity Microsoft Azure
7,038fca.org.uk AcquiaBootstrapCloudflareCloudflare Bot ManagementDrupal 10jQuery Cloudflare
7,252flashscore.co.uk Google AdSensecore-jsnginxOneTrustIAB TCF v2 API Artcompanycz Livesport S.r.o...
7,350york.ac.uk CloudflareVWO Janet Jisc Services Limited

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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