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Tag managers

Google Tag Manager market share in the UK

Google Tag Manager runs on 43% of UK websites in our sample (5,075 of 11,909). Market share by country, top sites using it and technologies it is paired with.

43%
Share in United Kingdom
5,075 / 11,909
1
sites in Tranco top 1K
36 in top 10K
#441,820
median Tranco rank
Tranco
13%
Among local business websites
2,762 / 21,114
16
frequent companions
Cloudflare

By market

  1. United Kingdom43%5,075
  2. Global38%26,217
  3. Netherlands45%3,903
  4. Italy39%2,929
  5. Spain45%2,002
  6. Japan55%6,629
  7. Latin America44%8,874

Trend

Often used with

  1. CloudflareCDN50%
  2. jQueryJavaScript libraries45%
  3. BootstrapCSS frameworks40%
  4. Google FontsWeb fonts35%
  5. WordPressCMS26%
  6. Font AwesomeWeb fonts23%
  7. Google reCAPTCHACAPTCHA22%
  8. Cloudflare Bot ManagementSecurity & bot protection20%
  9. core-jsJavaScript libraries18%
  10. SwiperJavaScript libraries17%

Top sites using Google Tag Manager All 5,075 sites

TrancoSiteAlso usesHosting
742independent.co.uk Google Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Prebid.jsTaboolaIAB TCF v2 APIVarnish Fastly
1,227rightmove.co.uk ExpressGoogle Cloud CDN / GFEOneTrustVarnishVWO Fastly
1,460cam.ac.uk BootstrapDrupal 10Font AwesomeGoogle FontsNew Relicnginx Fastly
2,578ucl.ac.uk BootstrapCloudflareCloudflare Bot ManagementDrupalDynamics 365 Customer InsightsjQuery Janet Jisc Services Limited
2,591express.co.uk Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360) Amazon Web Services
3,111ed.ac.uk BootstrapcdnjsDrupal 10nginxPantheonVarnish Janet Jisc Services Limited
3,353legislation.gov.uk Apache HTTP ServerAmazon CloudFrontjQuery 4.0.0 Amazon Web Services
3,897standard.co.uk CloudflareCloudflare Bot ManagementComscoreSourcepointIAB TCF v2 API Cloudflare
3,963next.co.uk Akamai Bot ManagerAkamaiASP.NETcore-jsjQueryMUI Akamai
4,321nationalarchives.gov.uk Adobe FontsAmazon CloudFrontFont AwesomeGoogle Fontsnginx Amazon Web Services
4,363just-eat.co.uk CloudflareCloudflare Bot ManagementGoogle MapsNext.jsReactSanity Cloudflare
4,594vinted.co.uk DataDomeEnvoyNext.jsOneTrustReactVarnish Cloudflare
4,747theregister.co.uk Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Publisher Tag (Ad Manager)IAB TCF v2 API Cloudflare
5,128gla.ac.uk Adobe FontsApache HTTP ServerFont AwesomeGoogle Fonts Janet Jisc Services Limited
5,213ons.gov.uk CloudflareCloudflare Bot ManagementjQuery 3.7.1 Amazon Web Services
5,358imperial.ac.uk cdnjsAmazon CloudFrontGSAPMicrosoft IIS 10.0OneTrust Janet Jisc Services Limited
5,612kcl.ac.uk ASP.NETBootstrapGoogle MapsjQuery 3.2.1OneTrustVarnish Janet Jisc Services Limited
5,681warwick.ac.uk Adobe FontsBootstrap Uow As
6,012leeds.ac.uk Adobe FontsModernizrPHP Janet Jisc Services Limited
6,453tate.org.uk AB TastyDidomiGunicornGoogle reCAPTCHAVarnish Fastly
6,509huffingtonpost.co.uk Adobe FontsComscoreExpressGoogle FontsnginxOneTrust Fastly
6,776wired.co.uk CloudflareAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)OneTrust Amazon Web Services
7,143fca.org.uk AcquiaBootstrapCloudflareCloudflare Bot ManagementDrupal 10jQuery Cloudflare
7,170ncl.ac.uk Apache HTTP ServerCookiebot (Usercentrics)HubSpotjQuery 1.10.2Slick Janet Jisc Services Limited
7,283york.ac.uk CloudflareVWO Janet Jisc Services Limited

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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