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Advertising & pixels

Google Marketing Platform (DV360/CM360) market share in the UK

Google Marketing Platform (DV360/CM360) runs on 4.7% of UK websites in our sample (531 of 11,322). Market share by country, top sites using it and…

4.7%
Share in United Kingdom
531 / 11,322
2
sites in Tranco top 1K
6 in top 10K
#312,301
median Tranco rank
Tranco
0.2%
Among local business websites
34 / 20,305
16
frequent companions
Google Publisher Tag (Ad Manager)

By market

  1. United Kingdom4.7%531
  2. Global7.3%4,967
  3. Netherlands2.1%176
  4. Italy6.2%453
  5. Spain5%213
  6. Japan4.1%506
  7. Latin America5.2%1,016

Trend

Often used with

  1. Google Publisher Tag (Ad Manager)Advertising & pixels69%×19.6
  2. IAB TCF v2 APICookie consent (CMP)53%×13.4
  3. jQueryJavaScript libraries50%
  4. Google Tag ManagerTag managers46%
  5. SourcepointCookie consent (CMP)41%×18
  6. Universal Analytics (legacy)Analytics39%×3.2
  7. Magnite (Rubicon)Advertising & pixels35%×20.2
  8. CloudflareCDN35%
  9. jQuery MigrateJavaScript libraries33%×2.1
  10. VarnishWeb servers32%×6.1

Top sites using Google Marketing Platform (DV360/CM360) All 531 sites

TrancoSiteAlso usesHosting
733dailymail.co.uk AkamaiAmazon Publisher ServicesComscorecore-jsGoogle FontsReact Akamai
740independent.co.uk ComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaVarnish Fastly
2,487guardian.co.uk ComscoreGoogle Publisher Tag (Ad Manager)Polyfill.io (compromised CDN)Sentry Fastly
7,474metoffice.gov.uk Microsoft ClarityAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerjsDelivrMagnite (Rubicon) Akamai
7,591timesonline.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)New RelicOneTrustSourcepointIAB TCF v2 API Amazon Web Services
8,540ibtimes.co.uk CloudflareCloudflare Web AnalyticsGoogle Analytics 4Google Publisher Tag (Ad Manager)Prebid.jsMagnite (Rubicon) Cloudflare
10,641inews.co.uk JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon)IAB TCF v2 API Automattic (WordPress.com)
11,167liverpoolecho.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerNext.jsInMobi Choice (Quantcast)React Amazon Web Services
11,318mod.uk nginxVarnish Fastly
11,375vogue.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services
12,694gq-magazine.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services
13,066rhs.org.uk ASP.NETBootstrapCloudflareCloudflare Web AnalyticsGoogle Publisher Tag (Ad Manager)Google Tag Manager Cloudflare
13,755spectator.co.uk Adobe FontsAmazon Publisher ServicesChartbeatGoogle Publisher Tag (Ad Manager)Google Tag ManagerGutenberg blocks Automattic (WordPress.com)
15,673reed.co.uk BootstrapBrazeCloudflareCloudflare Bot ManagementDatadog RUMGoogle Fonts Cloudflare
16,184oxfordmail.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Publisher Tag (Ad Manager)jQuery 3.7.1jQuery Migrate Microsoft Azure
16,997thisismoney.co.uk AkamaiAmazon Publisher ServicesComscorePartnerizeReactMagnite (Rubicon) Akamai
19,279anm.co.uk AkamaiAmazon Publisher ServicesComscorecore-jsReactMagnite (Rubicon) Amazon Web Services
19,514autoexpress.co.uk Amazon CloudFrontDidomiExpressfluctGoogle FontsGoogle Publisher Tag (Ad Manager) Amazon Web Services
20,522lbc.co.uk AstroGoogle Publisher Tag (Ad Manager)Google Tag Manager Gcap As Global Radio Limited
21,574realtimetrains.co.uk Google Analytics 4Google Publisher Tag (Ad Manager)nginxInMobi Choice (Quantcast)IAB TCF v2 API Swlines Swlines Ltd
23,233tntsports.co.uk Adobe Experience Platform TagsAmazon CloudFrontGoogle Publisher Tag (Ad Manager)New RelicNext.jsReact Amazon Web Services
24,616glamourmagazine.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services
25,702yorkshirepost.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Publisher Tag (Ad Manager)Magnite (Rubicon) Google Cloud
25,989deliveroo.co.uk CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Tag ManagerNext.jsOneTrust Cloudflare
27,595houseandgarden.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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