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Advertising & pixels

Google Marketing Platform (DV360/CM360) market share in the UK

Google Marketing Platform (DV360/CM360) runs on 4.9% of UK websites in our sample (584 of 11,909). Market share by country, top sites using it and…

4.9%
Share in United Kingdom
584 / 11,909
2
sites in Tranco top 1K
9 in top 10K
#324,354
median Tranco rank
Tranco
0.2%
Among local business websites
37 / 21,114
16
frequent companions
Google Publisher Tag (Ad Manager)

By market

  1. United Kingdom4.9%584
  2. Global7.3%5,005
  3. Netherlands2.2%191
  4. Italy6%456
  5. Spain4.9%219
  6. Japan4%488
  7. Latin America5%1,008

Trend

Often used with

  1. Google Publisher Tag (Ad Manager)Advertising & pixels71%×19
  2. IAB TCF v2 APICookie consent (CMP)54%×12.7
  3. jQueryJavaScript libraries53%
  4. SourcepointCookie consent (CMP)44%×17.2
  5. Google Tag ManagerTag managers42%
  6. Universal Analytics (legacy)Analytics41%×3.4
  7. Magnite (Rubicon)Advertising & pixels39%×19.4
  8. jQuery MigrateJavaScript libraries37%×2.3
  9. VarnishWeb servers36%×6.8
  10. webpackJavaScript libraries32%×8.5

Top sites using Google Marketing Platform (DV360/CM360) All 584 sites

TrancoSiteAlso usesHosting
722dailymail.co.uk AkamaiAmazon Publisher ServicesComscoreGoogle FontsReactMagnite (Rubicon) Akamai
742independent.co.uk Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 APIVarnish Fastly
2,476guardian.co.uk ComscoreGoogle Publisher Tag (Ad Manager)Polyfill.io (compromised CDN)Sentry Fastly
2,591express.co.uk Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Publisher Tag (Ad Manager) Amazon Web Services
4,747theregister.co.uk Amazon CloudFrontGoogle FontsGoogle Publisher Tag (Ad Manager)Google Tag ManagerIAB TCF v2 API Cloudflare
6,776wired.co.uk CloudflareAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services
6,798mod.uk nginxVarnish Fastly
7,614metoffice.gov.uk Microsoft ClarityAmazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerjsDelivrMagnite (Rubicon) Akamai
9,474ibtimes.co.uk CloudflareCloudflare Web AnalyticsGoogle Analytics 4Google Publisher Tag (Ad Manager)Prebid.jsMagnite (Rubicon) Cloudflare
10,260oxfordmail.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Publisher Tag (Ad Manager)jQuery 3.7.1jQuery Migrate Microsoft Azure
10,630inews.co.uk JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon)IAB TCF v2 API Automattic (WordPress.com)
10,785liverpoolecho.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerNext.jsInMobi Choice (Quantcast)React Amazon Web Services
11,137vogue.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services
13,143gq-magazine.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services
14,208spectator.co.uk Adobe FontsAmazon Publisher ServicesChartbeatGoogle Publisher Tag (Ad Manager)Google Tag ManagerGutenberg blocks Automattic (WordPress.com)
16,035reed.co.uk BootstrapBrazeCloudflareCloudflare Bot ManagementDatadog RUMGoogle Fonts Cloudflare
17,109thisismoney.co.uk AkamaiAmazon Publisher ServicesAwinComscoreReactMagnite (Rubicon) Akamai
19,701autoexpress.co.uk Amazon CloudFrontDidomiExpressfluctGoogle FontsGoogle Publisher Tag (Ad Manager) Amazon Web Services
21,493lbc.co.uk AstroGoogle Publisher Tag (Ad Manager)Google Tag Manager Gcap As
21,929realtimetrains.co.uk Google Analytics 4Google Publisher Tag (Ad Manager)nginxInMobi Choice (Quantcast)IAB TCF v2 API Swlines
24,278tntsports.co.uk Adobe Experience Platform TagsAmazon CloudFrontGoogle Publisher Tag (Ad Manager)New RelicNext.jsReact Amazon Web Services
24,322deliveroo.co.uk CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Tag ManagerNext.jsOneTrust Cloudflare
24,704glamourmagazine.co.uk Amazon CloudFrontGoogle Publisher Tag (Ad Manager)Google Tag ManagerOneTrust Amazon Web Services
25,548yorkshirepost.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Publisher Tag (Ad Manager)Magnite (Rubicon) Google Cloud
27,132dmu.ac.uk Adobe FontsASP.NETcdnjsFont AwesomeGoogle Tag ManagerjQuery 1.10.2 Zengenti

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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