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  4. Google Publisher Tag (Ad Manager)
Advertising & pixels

Google Publisher Tag (Ad Manager) market share in the UK

Google Publisher Tag (Ad Manager) runs on 3.5% of UK websites in our sample (398 of 11,322). Market share by country, top sites using it and technologies it…

3.5%
Share in United Kingdom
398 / 11,322
1
sites in Tranco top 1K
5 in top 10K
#288,344
median Tranco rank
Tranco
<0.1%
Among local business websites
7 / 20,305
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. United Kingdom3.5%398
  2. Global5.9%4,045
  3. Netherlands1.4%116
  4. Italy5%362
  5. Spain4%171
  6. Japan3.7%458
  7. Latin America4%771

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels92%×19.6
  2. IAB TCF v2 APICookie consent (CMP)64%×16.2
  3. jQueryJavaScript libraries57%
  4. SourcepointCookie consent (CMP)49%×21.3
  5. Magnite (Rubicon)Advertising & pixels45%×26
  6. Universal Analytics (legacy)Analytics44%×3.7
  7. jQuery MigrateJavaScript libraries42%×2.7
  8. Google Tag ManagerTag managers38%
  9. OutbrainAdvertising & pixels36%×26.9
  10. VarnishWeb servers35%×6.7

Top sites using Google Publisher Tag (Ad Manager) All 398 sites

TrancoSiteAlso usesHosting
740independent.co.uk ComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsTaboolaVarnish Fastly
2,487guardian.co.uk ComscoreGoogle Marketing Platform (DV360/CM360)Polyfill.io (compromised CDN)Sentry Fastly
7,474metoffice.gov.uk Microsoft ClarityAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerjsDelivrMagnite (Rubicon) Akamai
7,591timesonline.co.uk Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)New RelicOneTrustSourcepointIAB TCF v2 API Amazon Web Services
8,540ibtimes.co.uk CloudflareCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Analytics 4Prebid.jsMagnite (Rubicon) Cloudflare
11,167liverpoolecho.co.uk Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerNext.jsInMobi Choice (Quantcast)React Amazon Web Services
11,375vogue.co.uk Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrust Amazon Web Services
12,694gq-magazine.co.uk Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrust Amazon Web Services
13,066rhs.org.uk ASP.NETBootstrapCloudflareCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Tag Manager Cloudflare
13,755spectator.co.uk Adobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocks Automattic (WordPress.com)
16,184oxfordmail.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery Migrate Microsoft Azure
19,514autoexpress.co.uk Amazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle Fonts Amazon Web Services
20,522lbc.co.uk AstroGoogle Marketing Platform (DV360/CM360)Google Tag Manager Gcap As Global Radio Limited
21,292weatheronline.co.uk CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsFont Awesome Cloudflare
21,574realtimetrains.co.uk Google Marketing Platform (DV360/CM360)Google Analytics 4nginxInMobi Choice (Quantcast)IAB TCF v2 API Swlines Swlines Ltd
23,233tntsports.co.uk Adobe Experience Platform TagsAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)New RelicNext.jsReact Amazon Web Services
24,616glamourmagazine.co.uk Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrust Amazon Web Services
25,702yorkshirepost.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon) Google Cloud
27,595houseandgarden.co.uk Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerOneTrust Amazon Web Services
31,000edp24.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery Migrate Microsoft Azure
31,252thenorthernecho.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery Migrate Microsoft Azure
31,519lawsociety.org.uk Bootstrap 4.0.0Microsoft ClarityCloudflare Web AnalyticsCivic Cookie ControlGoogle Marketing Platform (DV360/CM360)Google Tag Manager Microsoft Azure
33,014sussexexpress.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon) Google Cloud
33,065carwow.co.uk BootstrapBugsnagDidomiGoogle Marketing Platform (DV360/CM360)Google Tag ManagerHeroku Fastly
33,784thestar.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon) Google Cloud

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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