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Analytics

Universal Analytics (legacy) market share in the UK

Universal Analytics (legacy) runs on 12% of UK websites in our sample (1,357 of 11,322). Market share by country, top sites using it and technologies it is…

12%
Share in United Kingdom
1,357 / 11,322
0
sites in Tranco top 1K
2 in top 10K
#475,694
median Tranco rank
Tranco
10%
Among local business websites
2,054 / 20,305
16
frequent companions
jQuery

By market

  1. United Kingdom12%1,357
  2. Global9%6,160
  3. Netherlands7.4%618
  4. Italy10%761
  5. Spain13%551
  6. Japan21%2,607
  7. Latin America13%2,480

Trend

Often used with

  1. jQueryJavaScript libraries64%×1.5
  2. Google FontsWeb fonts39%
  3. BootstrapCSS frameworks36%
  4. CloudflareCDN36%
  5. Font AwesomeWeb fonts33%×1.6
  6. Google Tag ManagerTag managers32%
  7. jQuery MigrateJavaScript libraries25%×1.6
  8. WordPressCMS24%
  9. PHPProgramming languages24%×1.8
  10. Google Analytics 4Analytics23%

Top sites using Universal Analytics (legacy) All 1,357 sites

TrancoSiteAlso usesHosting
2,152livedns.co.uk nginx 1.20.1 IONOS
4,110next.co.uk Akamai Bot ManagerAkamaiASP.NETcore-jsGoogle Tag ManagerjQuery Akamai
13,755spectator.co.uk Adobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Automattic (WordPress.com)
16,184oxfordmail.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
19,514autoexpress.co.uk Amazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle Fonts Amazon Web Services
25,702yorkshirepost.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Google Cloud
31,000edp24.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
31,252thenorthernecho.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
31,859elementgames.co.uk BootstrapCloudflareCloudflare Web AnalyticsFont AwesomeGoogle Analytics 4Google Ads (conversion) Cloudflare
31,917datalog.co.uk Google AdSenseApache HTTP ServerFacebook SDKX (Twitter) embed Contabo
32,360swan.ac.uk Apache HTTP ServerBootstrap 5.3.8cdnjsGoogle Tag ManagerjQuery 3.7.1jsDelivr Janet Jisc Services Limited
33,014sussexexpress.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Google Cloud
33,631energysavingtrust.org.uk cdnjsCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCivic Cookie ControlCookiebot (Usercentrics) Cloudflare
33,784thestar.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Google Cloud
34,171yorkshireeveningpost.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Google Cloud
35,223swansea.ac.uk Apache HTTP ServerBootstrap 5.3.8cdnjsGoogle Tag ManagerjQuery 3.7.1jsDelivr Janet Jisc Services Limited
36,366abilitynet.org.uk Microsoft Advertising UETcdnjsDrupal 7Font AwesomeGoogle Tag ManagerjQuery 2.1 DigitalOcean
37,075bournemouthecho.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
37,163lancashiretelegraph.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
37,649thetelegraphandargus.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
37,898eadt.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
40,449theboltonnews.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
40,927bcu.ac.uk ASP.NETGoogle Tag Manager Microsoft Azure
42,449diabetes.co.uk Google AdSenseASP.NETCloudflareGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Ads (conversion) Amazon Web Services
42,452southwalesargus.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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