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Analytics

Universal Analytics (legacy) market share in the UK

Universal Analytics (legacy) runs on 12% of UK websites in our sample (1,455 of 11,909). Market share by country, top sites using it and technologies it is…

12%
Share in United Kingdom
1,455 / 11,909
0
sites in Tranco top 1K
2 in top 10K
#481,956
median Tranco rank
Tranco
9.7%
Among local business websites
2,039 / 21,114
16
frequent companions
jQuery

By market

  1. United Kingdom12%1,455
  2. Global9.4%6,466
  3. Netherlands8.1%697
  4. Italy10%786
  5. Spain13%602
  6. Japan20%2,482
  7. Latin America13%2,695

Trend

Often used with

  1. jQueryJavaScript libraries64%×1.5
  2. Google FontsWeb fonts39%
  3. BootstrapCSS frameworks36%
  4. CloudflareCDN34%
  5. Font AwesomeWeb fonts33%×1.6
  6. Google Tag ManagerTag managers30%
  7. jQuery MigrateJavaScript libraries26%×1.6
  8. WordPressCMS25%
  9. PHPProgramming languages24%×1.8
  10. Google Analytics 4Analytics23%

Top sites using Universal Analytics (legacy) All 1,455 sites

TrancoSiteAlso usesHosting
1,910livedns.co.uk nginx 1.20.1 IONOS
3,963next.co.uk Akamai Bot ManagerAkamaiASP.NETcore-jsGoogle Tag ManagerjQuery Akamai
10,260oxfordmail.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
14,208spectator.co.uk Adobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager Automattic (WordPress.com)
19,701autoexpress.co.uk Amazon CloudFrontDidomiGoogle Marketing Platform (DV360/CM360)ExpressfluctGoogle Fonts Amazon Web Services
25,548yorkshirepost.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Google Cloud
27,842ntu.ac.uk AddThisAdobe FontscdnjsCloudflareCloudflare Bot Managementcore-js Squiz As Ap Squiz Pty Ltd
31,259swan.ac.uk Apache HTTP ServerBootstrap 5.3.8cdnjsGoogle Tag ManagerjQuery 3.7.1jsDelivr Janet Jisc Services Limited
31,450edp24.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
31,890theargus.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
32,304thenorthernecho.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
33,105tts-group.co.uk Adobe FontsAlgonomy (Richrelevance)BootstrapcdnjsCloudflareCloudflare Web Analytics Cloudflare
33,849roblox.co.uk AngularJSEnvoyReactSentry Amazon Web Services
33,864sussexexpress.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Google Cloud
33,892energysavingtrust.org.uk cdnjsCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCivic Cookie ControlCookiebot (Usercentrics) Cloudflare
34,967thestar.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Google Cloud
35,464yorkshireeveningpost.co.uk AwinCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager) Google Cloud
36,617swansea.ac.uk Apache HTTP ServerBootstrap 5.3.8cdnjsGoogle Tag ManagerjQuery 3.7.1jsDelivr Janet Jisc Services Limited
36,761abilitynet.org.uk Microsoft Advertising UETcdnjsDrupal 7Font AwesomeGoogle Tag ManagerjQuery 2.1 DigitalOcean
37,785bournemouthecho.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
37,944lancashiretelegraph.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
38,320yorkpress.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
38,653thetelegraphandargus.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
39,899bcu.ac.uk ASP.NETGoogle Tag Manager Microsoft Azure
40,034eadt.co.uk Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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