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Equativ (Smart AdServer) market share in the UK
Equativ (Smart AdServer) runs on <0.1% of UK websites in our sample (2 of 11,909). Market share by country, top sites using it and technologies it is paired with.
<0.1%
Share in United Kingdom
2 / 11,909
<0.1%
Among local business websites
2 / 21,114
16
frequent companions
Google Tag Manager
By market
- United Kingdom<0.1%2
- Global0.4%250
- Netherlands<0.1%1
- Italy0.2%18
- Spain0.7%32
- Japan0%0
- Latin America0.3%59
Trend
Often used with
- Google Tag ManagerTag managers74%×2
- Google Marketing Platform (DV360/CM360)Advertising & pixels55%×7.5
- Google Publisher Tag (Ad Manager)Advertising & pixels44%×7.4
- Google FontsWeb fonts38%
- Magnite (Rubicon)Advertising & pixels38%×39.8
- PubMaticAdvertising & pixels32%×56.6
- Prebid.jsAdvertising & pixels28%×30
- IAB TCF v2 APICookie consent (CMP)28%×5.9
- BootstrapCSS frameworks27%
- CloudflareCDN24%
Top sites using Equativ (Smart AdServer)
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 329,054 | betting.co.uk | BootstrapCloudflarePubMaticWordPress | Cloudflare |
| 487,629 | clogau.co.uk | AdRollMicrosoft ClarityCloudflareCriteoGoogle FontshCaptcha | Cloudflare |
Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology
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