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Advertising & pixels

Google Ads (conversion) market share in the UK

Google Ads (conversion) runs on 11% of UK websites in our sample (1,325 of 11,909). Market share by country, top sites using it and technologies it is paired with.

11%
Share in United Kingdom
1,325 / 11,909
0
sites in Tranco top 1K
1 in top 10K
#595,329
median Tranco rank
Tranco
5.6%
Among local business websites
1,184 / 21,114
16
frequent companions
Cloudflare

By market

  1. United Kingdom11%1,325
  2. Global4.6%3,191
  3. Netherlands5.7%489
  4. Italy7.6%571
  5. Spain8.9%400
  6. Japan8%975
  7. Latin America12%2,452

Trend

Often used with

  1. CloudflareCDN76%×1.7
  2. Google reCAPTCHACAPTCHA58%×3.2
  3. Google Tag ManagerTag managers51%
  4. ShopifyE-commerce platforms49%×5.6
  5. hCaptchaCAPTCHA49%×5.8
  6. Shop PayPayments44%×6.3
  7. jQueryJavaScript libraries41%
  8. BootstrapCSS frameworks39%
  9. Google FontsWeb fonts38%
  10. KlaviyoEmail marketing36%×5.1

Top sites using Google Ads (conversion) All 1,325 sites

TrancoSiteAlso usesHosting
6,701thomsonreuters.co.uk Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetAdobe Experience ManagerDatadog RUMOneTrust Thomson Reuters
20,050reviews.co.uk CloudflareCloudflare Bot ManagementGoogle FontsGoogle Tag ManagerTermlyCloudflare Turnstile Cloudflare
34,426sanger.ac.uk core-jsGoogle FontsGoogle Tag ManagerGutenberg blocksjQuery 3.7.1LinkedIn Insight Tag Janet Jisc Services Limited
34,892hitched.co.uk Microsoft Advertising UETComscoreDataDomeEnvoyGoogle Analytics 4jsDelivr Amazon Web Services
39,576premiumcues.co.uk Microsoft ClarityCloudflareGoogle Tag ManagerhCaptchaJudge.meGoogle reCAPTCHA Cloudflare
41,765diabetes.co.uk Google AdSenseASP.NETCloudflareGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Funding Choices Amazon Web Services
44,179npl.co.uk Adobe FontsBootstrapGoogle Tag ManagerjQuery 3.5.1ReciteMeYouTube embed Amazon Web Services
46,432thegrocer.co.uk Adobe Experience Platform TagsAdobe FontscdnjsMicrosoft ClarityDjangoFacebook SDK Amazon Web Services
47,129elementgames.co.uk BootstrapCloudflareCloudflare Web AnalyticsFont AwesomeGoogle Analytics 4Google Tag Manager Cloudflare
53,544lemonsalt.co.uk Microsoft ClarityCloudflareCloudflare Bot ManagementFeefoGoogle Optimize (retired)Google Fonts Cloudflare
55,772disturbia.co.uk BugsnagCloudflareCookiebot (Usercentrics)Google FontshCaptchajQuery Cloudflare
56,152sportsbikeshop.co.uk Google AdSenseAlgoliaMicrosoft Advertising UETCloudflareCloudflare Bot ManagementCloudflare Web Analytics Cloudflare
60,656swiftinternet.co.uk core-jsFont AwesomejQueryjQuery MigrateLiteSpeedPHP 7.4.33 Datahop Datahop Six Degree...
60,881ids.ac.uk cdnjsMicrosoft ClarityCloudflareCloudflare Bot Managementcore-jsGoogle Tag Manager Cloudflare
61,087iress.co.uk Amazon CloudFrontGoogle Tag ManagerHubSpotLinkedIn Insight Tag Amazon Web Services
64,874carcheck.co.uk Microsoft Advertising UETBootstrap 3.3.7CloudflareCloudflare Bot ManagementFont AwesomeGoogle Analytics 4 Cloudflare
65,107copart.co.uk AngularAngularJSBootstrapFullStoryGoogle FontsGoogle Tag Manager Imperva
70,775pinkboutique.co.uk Microsoft ClarityCloudflarehCaptchaPartnerizeGoogle reCAPTCHAShop Pay Cloudflare
73,434cashconverters.co.uk ASP.NETAzure App ServiceMicrosoft ClarityCloudflareGoogle Tag ManagerjQuery 3.7.1 Microsoft Azure
74,206theessencevault.co.uk Adobe FontsAlpine.jsBootstrapCloudflareGoogle FontshCaptcha Cloudflare
77,079viovet.co.uk CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCookiebot (Usercentrics)Font AwesomeGoogle Customer Reviews Cloudflare
81,249niton999.co.uk BootstrapMicrosoft ClarityCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsFont Awesome Cloudflare
84,004potentia-insight.co.uk CookieYescore-jsGoogle Analytics 4Google Tag ManagerGutenberg blocksjQuery Whg Lon
84,209seveninternet.co.uk Apache HTTP ServerMicrosoft Advertising UETBootstrapcore-jsFont AwesomeGoogle Fonts Serverhouse
86,105maplin.co.uk Adobe FontsBootstrapBugsnagCloudflareGoogle Tag ManagerhCaptcha Cloudflare

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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