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Advertising & pixels

Google Ads (conversion) market share in the UK

Google Ads (conversion) runs on 8.2% of UK websites in our sample (932 of 11,322). Market share by country, top sites using it and technologies it is paired with.

8.2%
Share in United Kingdom
932 / 11,322
0
sites in Tranco top 1K
1 in top 10K
#538,590
median Tranco rank
Tranco
5.1%
Among local business websites
1,039 / 20,305
16
frequent companions
Cloudflare

By market

  1. United Kingdom8.2%932
  2. Global4.2%2,891
  3. Netherlands4.4%366
  4. Italy6.4%470
  5. Spain7.7%325
  6. Japan7.3%903
  7. Latin America10%1,954

Trend

Often used with

  1. CloudflareCDN67%
  2. Google Tag ManagerTag managers53%
  3. jQueryJavaScript libraries49%
  4. Google reCAPTCHACAPTCHA43%×3
  5. BootstrapCSS frameworks43%
  6. Google FontsWeb fonts42%
  7. Google Analytics 4Analytics35%×2
  8. ShopifyE-commerce platforms30%×7
  9. hCaptchaCAPTCHA30%×7.5
  10. Font AwesomeWeb fonts27%

Top sites using Google Ads (conversion) All 932 sites

TrancoSiteAlso usesHosting
6,136thomsonreuters.co.uk Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetAdobe Experience ManagerDatadog RUMOneTrust Thomson Reuters West Publi...
19,669reviews.co.uk CloudflareCloudflare Bot ManagementGoogle FontsGoogle Tag ManagerTermlyCloudflare Turnstile Cloudflare
31,859elementgames.co.uk BootstrapCloudflareCloudflare Web AnalyticsFont AwesomeGoogle Analytics 4Google Tag Manager Cloudflare
34,201sanger.ac.uk core-jsGoogle FontsGoogle Tag ManagerGutenberg blocksjQuery 3.7.1LinkedIn Insight Tag Janet Jisc Services Limited
36,816hitched.co.uk Microsoft Advertising UETComscoreDataDomeEnvoyGoogle Analytics 4jsDelivr Amazon Web Services
41,740npl.co.uk Adobe FontsBootstrapGoogle Tag ManagerjQuery 3.5.1ReciteMeYouTube embed Amazon Web Services
42,449diabetes.co.uk Google AdSenseASP.NETCloudflareGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Funding Choices Amazon Web Services
45,138thegrocer.co.uk Adobe Experience Platform TagsAdobe FontscdnjsMicrosoft ClarityDjangoFacebook SDK Amazon Web Services
45,400sportsbikeshop.co.uk Google AdSenseAlgoliaMicrosoft Advertising UETCloudflareCloudflare Bot ManagementCloudflare Web Analytics Cloudflare
51,736tvlicensing.co.uk Google Marketing Platform (DV360/CM360)Google Tag ManagerImperva (Incapsula)JavajQuery 1.9.1jQuery Migrate Imperva
58,060ids.ac.uk cdnjsMicrosoft ClarityCloudflareCloudflare Bot Managementcore-jsGoogle Tag Manager Cloudflare
58,432disturbia.co.uk BugsnagCloudflareCookiebot (Usercentrics)Google FontshCaptchajQuery Cloudflare
59,207chaoscards.co.uk CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Google Analytics 4Intercom Cloudflare
62,853iress.co.uk Amazon CloudFrontGoogle Tag ManagerHubSpotLinkedIn Insight Tag Iress Net Au Iress Market...
64,026copart.co.uk AngularAngularJSBootstrapFullStoryGoogle FontsGoogle Tag Manager Imperva
65,587cashconverters.co.uk ASP.NETAzure App ServiceMicrosoft ClarityCloudflareGoogle Tag ManagerjQuery 3.7.1 Microsoft Azure
70,420endole.co.uk Apache HTTP ServerMicrosoft ClarityGoogle Analytics 4Google FontsMeta Pixel Dimenoc Hostdime.com Inc.
75,688viovet.co.uk CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCookiebot (Usercentrics)Font AwesomeGoogle Customer Reviews Cloudflare
75,886swiftinternet.co.uk core-jsFont AwesomejQueryjQuery MigrateLiteSpeedPHP 7.4.33 Datahop Six Degrees Technolo...
85,498potentia-insight.co.uk CookieYescore-jsGoogle Analytics 4Google Tag ManagerGutenberg blocksjQuery Whg Lon Whg Hosting Services...
100,374mandimart.co.uk BootstrapcdnjsCloudflarefluctGoogle FontshCaptcha Cloudflare
102,171enrgtech.co.uk Bootstrap 4.6.2cdnjsCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsCookiebot (Usercentrics) Cloudflare
104,738simplybusiness.co.uk CloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocksJetpack Amazon Web Services
104,915printerland.co.uk AlgoliaCloudflareCloudflare Bot ManagementGoogle FontsGoogle Tag ManagerjQuery 3.7.1 Cloudflare
106,596shopmania.co.uk BootstrapFacebook SDKGoogle Analytics 4Swiper Hetzner

Our crawler: 11,322 sites · United Kingdom · updated 13 Nov 2026 · Methodology

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