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Payments

Google Pay market share in the UK

Google Pay runs on 0.2% of UK websites in our sample (24 of 11,909). Market share by country, top sites using it and technologies it is paired with.

0.2%
Share in United Kingdom
24 / 11,909
0
sites in Tranco top 1K
0 in top 10K
#466,264
median Tranco rank
Tranco
0.5%
Among local business websites
99 / 21,114
16
frequent companions
Google Tag Manager

By market

  1. United Kingdom0.2%24
  2. Global<0.1%26
  3. Netherlands<0.1%4
  4. Italy0.4%31
  5. Spain<0.1%4
  6. Japan0%0
  7. Latin America<0.1%7

Trend

Often used with

  1. Google Tag ManagerTag managers79%×1.9
  2. Apple Pay JSPayments67%×141.8
  3. jQueryJavaScript libraries54%
  4. CloudflareCDN46%
  5. Google reCAPTCHACAPTCHA46%×2.5
  6. BootstrapCSS frameworks42%
  7. WordPressCMS42%×1.8
  8. core-jsJavaScript libraries38%×2.2
  9. Google FontsWeb fonts38%
  10. WooCommerceE-commerce platforms33%×6.2

Top sites using Google Pay

TrancoSiteAlso usesHosting
95,479travisperkins.co.uk AwinAmazon CloudFrontEnvoyGoogle Tag ManagerOneTrustTrustpilot Amazon Web Services
126,555viking-direct.co.uk AB TastyAkamai Bot ManagerBootstrapBraintreecore-jsGoogle Tag Manager Akamai
188,631align-trex.co.uk Alpine.jsApple Pay JSBraintreeCloudflareCloudflare Bot ManagementCloudflare Web Analytics Cloudflare
211,066socialistparty.org.uk Apple Pay JSCloudflareCloudflare Bot ManagementCookieYescore-jsFoundation Cloudflare
233,547pret.co.uk Adobe FontsAdyenBrazeContentfulGoogle Marketing Platform (DV360/CM360)Google Ads (conversion) Google Cloud
315,594futoncompany.co.uk AdyenApache HTTP ServercdnjsGoogle Analytics 4Google MapsGoogle Tag Manager Ukservers As Uk Dedicated Se...
356,697downs-syndrome.org.uk Apple Pay JSCookieYescore-jsDiviGoogle Analytics 4Google Ads (conversion) Pulsant
375,911nwl.co.uk ASP.NETAzure App ServiceBootstrapcdnjsCloudflareCookiebot (Usercentrics) Episerver As
383,175elitecompetitions.co.uk AdRollApple Pay JSAwinCloudflareCloudflare Web AnalyticsContentsquare Cloudflare
392,479healthlottery.co.uk Apple Pay JScdnjsAmazon CloudFrontDidomiFont AwesomeGoogle Tag Manager Amazon Web Services
412,059partyrama.co.uk Microsoft Advertising UETBootstrapBraintreecdnjsCloudflareCloudflare Bot Management Cloudflare
445,478prezzo.co.uk Adobe FontsGoogle Analytics 4Google Ads (conversion)Google Tag ManagerHotjarKestrel Microsoft Azure
487,050themailsubscriptions.co.uk Akamai Bot ManagerAngularApple Pay JSVWO Amazon Web Services
496,303abakhan.co.uk Alpine.jsApple Pay JSAwinBootstrapBraintreeCloudflare Cloudflare
516,149test-meter.co.uk AlgoliaAlpine.jsApple Pay JSBootstrapMicrosoft ClarityCookieScript Fastly
518,965woolbox.co.uk Alpine.jsApple Pay JSAwinMicrosoft Advertising UETBraintreeCloudflare Cloudflare
693,019discount-equestrian.co.uk Alpine.jsApple Pay JSBraintreeCloudflareFacebook SDKGoogle Tag Manager Cloudflare
695,542eswater.co.uk ASP.NETAzure App ServiceBootstrapcdnjsCloudflareCookiebot (Usercentrics) Episerver As
715,134atholl-estates.co.uk Apache HTTP ServerApple Pay JSBootstrap 4.6.1core-jsGoogle MapsGoogle Fonts Gd Emea Dc Ld5
806,062love2recyclewales.co.uk Apple Pay JSCloudflareCloudflare Web Analyticscore-jsGoogle MapsGutenberg blocks Cloudflare
853,309ajewel.co.uk Apache HTTP ServerApple Pay JSBootstrapcdnjscore-jsGSAP GoDaddy
896,085balsamhill.co.uk Afterpay / ClearpayApple Pay JSBootstrapKasadaNext.jsOsano Amazon Web Services
984,415rattanwarehouse.co.uk Apple Pay JSBootstrapcore-jsGoogle Analytics 4Google Ads (conversion)Google Fonts Whg Lon
995,437case-face.co.uk Apple Pay JSCloudflareCookieYescore-jsFont AwesomeGoogle Analytics 4 Cloudflare

Our crawler: 11,909 sites · United Kingdom · updated 23 Oct 2026 · Methodology

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